Rest Easy, America, The FDA Is Keeping ‘Love’ Off Our Food Labels
Regulatory State: Those who think that federal regulators are humorless control freaks just had their suspicions confirmed this week by the Food and Drug Administration, which told a baker that listing “love” as an ingredient was against the rules.
Bloomberg reports that an artisan baker in Massachusetts got a warning letter from the FDA last Tuesday complaining, among other thing, about an ingredient listed on the label of a bag of its granola.
“Your Nashoba Granola label lists ingredient ‘Love,’ ” the letter reads. It goes on to inform the baker that “Ingredients required to be declared on the label or labeling of food must be listed by their common or usual name (21 CFR 101.4(a) (1)). ‘Love’ is not a common or usual name of an ingredient, and is considered to be intervening material because it is not part of the common or usual name of the ingredient.” (The CFR in that citation refers to a provision in the voluminous “Code of Federal Regulations.”)
Translation: Your attempt at light humor isn’t funny to us rule-enforcing bureaucrats down in the bowels of some dreary federal building.
Nashoba Brook Baker co-founder John Gates told Bloomberg: “I really like that we list ‘love’ in the granola. People ask us what makes it so good. It’s kind of nice that this artisan bakery can say there’s love in it and it puts a smile on people’s face. Situations like that where the government is telling you you can’t list ‘love’ as an ingredient, because it might be deceptive, just feels so silly.”
That was bad enough. But the rest of the warning letter makes you wonder why anyone bothers to run a business in the U.S. anymore, given the incredible amount of regulatory hassles and rule violations that nameless bureaucrats can throw at you.