How Country Time’s Legal-Ade Defended Kids’ Right To A Lemonade Stand

This summer, a press release from Country Time caught my eye because it opened by stating “kids are getting busted for running their lemonade stands.”

Wait, what? Many entrepreneurs trace their small business roots back to the lemonade stands they ran during their childhood. It’s harmless fun for kids. You make a pitcher of lemonade, set up a stand with a sign advertising the offering on the corner of your street, and sell cups to neighbors for a dollar to earn a little extra spending money.

Budding kid entrepreneurs may not realize that lemonade stands may be fined. As stated in the Country Time press release, arcane permit laws do exist pertaining to kid-run concession stands. Some towns require that these concession stands obtain a permit in order to operate. Stands that do not have said permits may even be shut down. This recently occurred in Denver, Colorado when a family with three brothers, aged between two and six-years-old, had their lemonade stand shut down during the 2018 Memorial Day weekend because their stand did not have a temporary vending permit.

Country Time, famous for its lemon-flavored drink mix, decided to take a stand for children and their lemonade stands across the country with the introduction of Legal-Ade. The promotion recently ended on August 31, 2018 and I’m curious as to how successful Legal-Ade was with its initiative. I reached out to Adam Butler, General Manager, Beverages and Nuts for Kraft Heinz, to discuss how Legal-Ade works, how Country Time came up with the idea, and whether Legal-Ade will be back in action next year.

Deborah Sweeney: Can you briefly sum up what Legal-Ade is and its mission?

Adam Butler: All around the country, kids are getting busted for running their lemonade stands. This summer was different. The Country Time brand took a stand by introducing Legal-Ade: a crack team ready to straighten out lemonade stand-related permits and fines.